Sanitation Protocols Translate as Brand Value — Retailers are adopting new technology and sanitation measures to assure their shoppers that safety will continue to be top of mind

By the end of February, Jenny McTaggart at Progressive Grocer reports, Americans were starting to see a light at the end of the pandemic tunnel, as vaccine development was ramping up and rolling out. Unfortunately, the country also met a grim milestone of 500,000 confirmed deaths due to COVID-19, and experts cautioned that safety measures may need to remain in place for longer than anticipated, particularly as new, aggressive variants of the disease have been detected. For grocers and other retailers, the enhanced store sanitation measures that they’ve adopted during the pandemic will also likely remain in place, at…