How Antimicrobial Lighting Technology Helps Create a Cleaner Hotel Environment
Bill Plageman, VP of Marketing and Product Development at Amerlux, shared his insights with Hotel Technology News readers this week: Your hotel is your guests’ home away from home, their remote oasis—as long as it is perceived as being clean and sanitized. Even before Covid-19 upended the hospitality industry, research shows that hotel guests are willing to pay more per stay for a clean hotel environment. About 86% of surveyed consumers say sanitation and cleanliness are the top things they look for when they read online hotel reviews, with 71% saying they require “above average” cleanliness from their hospitality providers. Another study revealed that millennial guests would…
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